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The majority of users stick with the default. (App developers, let us know!) Listenerīased upon the numbers, the default streaming or downloading method makes little difference to a listener. I thought that maybe there were features that could only be achieved with a download, but any feature I could think of was available to both delivery methods.
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AppĪside from personal preference, I’d love to know of other reasons why it matters to an app developer whether they stream or download by default. Downloading audio gives no indication as to how much audio was listened, or if it was even listened to at all. These smaller chunks of audio are streamed as the user listens and can reveal how much a listener listened and when they stopped. While downloading an audio file can indicate that someone downloaded the file, it is impossible to know if the listener listened right then, at a later date, or even at all.Īnother benefit to streaming audio is that it is requested in smaller chunks. Why is that? Well, since streaming audio is provided on demand, when the listener is actually listening, analytics for streaming audio convey an active listener. When it comes to gathering analytics, streaming audio, as the delivery method, is far superior to downloading. The way an audio file is delivered makes a huge difference in the depth and quality of data that can be revealed to the creator. CreatorĪnalytics about their show is one of the most important tools a creator can have. Implications ?ĭoes it matter one way or the other if an app is streaming or downloading audio? I think it does, but it depends on where you look with the various people involved. Though it cannot be confirmed, one can assume most users stick with the default method that was given to them in the app. Looking at these numbers, it is obvious that the audio delivery method an app uses by default is a big factor in how the user ultimately consumes the audio. † Spotify does have users who download episodes, but statistically the percentage is so small that I’m considering it a 0.Ĭastbox Downloads: 32.1% | Streams: 67.9% I then investigated each of the apps on my phone to see what kind of audio delivery defaults were being used and what kind of additional options are available for users to choose from.Īpple Podcasts Downloads: 13.7% | Streams: 86.3% Here’s our top 5 apps:įrom these apps, I studied the data on how users are listening to episodes within the apps and grouped them together by either a download or stream. I wanted to know how audio is being delivered to the end user, but also how these apps present the various audio delivery options to the listener.
We wanted to investigate Simplecast’s most trafficked listening apps to see how they compare to each other.
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We’ve been running these metrics internally (and will be bringing them to our Professional customers soon) so let’s dive right into the numbers. You may also be surprised at the implications of what streaming versus downloading an episode are, and what that means for your show. In this article I use the word streaming to simplify the concept, but it is technically called a “progressive download.”ĭo you know if your podcast app is streaming or downloading your show’s episodes? Should you even care? You may be surprised to know that not all apps are created equally in how they serve up audio by default.
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